The Electronic Retailing Association

Advocacy - what we do for you

ERA Europe is committed to promoting and protecting the common interests of the electronic retailing industry. As Europe's only electronic retailing advocate, ERA Europe - on behalf of you and your industry - ensures that key lawmakers and regulatory leaders are provided with the proper information to make educated and informed decisions.

Our government affairs committee

ERA Europe continually works to guarantee that a collective voice of Direct Response (DR) is heard and taken into account in Brussels, prior to new European laws and regulations coming into play. ERA Europe is the eyes, ears and voice of electronic retailers and direct response marketing in Europe. Find out more about ERA Europe's government affairs committee >>


Self regulation

The self regulaton program was established to encourage fair, ethical and responsible marketing practices that promote consumer confidence in electronic retailing. Our charter must be signed and adhered to by all our members. Find out more about ERA Europe's self regulaton program >>

Shop with confidence - protecting the consumer

It is our mission to enhance consumer confidence in electronic retailing so that our industry is strengthened and shows sustainable growth. Find out more on how consumers can shop with full confidence >>


Representing you and your business

ERA Europe represents our industry's interests on the following boards and as members of the following associations:

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Recently attended events by ERA Europe include:
  • EASA Biannual Meeting, Madrid
  • ANGA Conference, Cologne
  • AVMSD EC Workshop