The Electronic Retailing Association

News & Articles from ERA U.S.A


Khubani Brings International Experience to Chairmanship

Actor, singer, news anchor, and entrepreneur Poonam Khubani leads ERA into the future with the 2016-2017 Board of Directors.


Will Data Drive the Decision?

Big data and earned media vie for dominance in the presidential election, and DR can apply similar tactics to help sell products.

Navigating Amazon’s River of Data

The online marketplace is not just a selling platform, it’s a powerful search engine used to deliver insights on SEO, product configurations, and more.


Best Practices for Integrating Conversational Commerce into Retail

by Monica Eaton-Cardone

Conversational commerce—it’s one of the hottest marketing topics of 2016, and to be honest, there is a lot here to be excited about.

The Risks of Improper Shipping Practices and How to Avoid Them

by Ryan Anderson

For many e-commerce retailers, shipping deadlines and overall product presentation, are top of mind when thinking about packaging. Most retailers aren’t worried much about the potential dangers of shipping – but, as it turns out, maybe they should be.


Southeast Asia: The Next Major Consumer Market?

by Monica Eaton-Cardone

There has been a great deal of industry discussion regarding the rapid growth of the consumer retail market in China in recent years. In fact, China is forecasted to become the world’s largest consumer economy by 2024 when it will reach $11 trillion in annual retail spending.


ERA's 2017 Great Ideas Summit in Puerto Rico

Discover the Top Secrets of Taking Digital to TV and TV to Digital!

The 2017 Great Ideas Summit brings together the direct response industry’s most influential leaders to hold high-powered meetings, close global deals, and develop new digital marketing strategies. Join ERA on February 27 - March 1 in Puerto Rico to reach the highest tier of direct response decision-makers. This premier event is your key to unlock the power of 700 movers and shakers ready to energize your business. Register Today!