The Electronic Retailing Association

Newsletter Contributors

A big thank you to all the further contributors to this issue of the ERA Europe News!

Dr. Julian Oberndörfer


Executive Director of ERA Europe

Dr. Julian Oberndörfer was appointed Executive Director of ERA Europe in 2013 and runs his own law firm near Munich.

Previously, Julian worked for the German live shopping channel Home Shopping Europe (HSE24) where he held several management positions including Head of Country Management for Austria and Switzerland and VP Media Law, Media Politics and Distribution (MMD). He also worked as a lawyer and for the Deutsche Bank. Additionally, he has held several leading positions in associations and is author of media law literature.

Katharina Schneider


CEO of the MediaShop Group

Katharina Schneider has diverse professional experience to offer: Marketing Director of a radio station (REWE), she was responsible for the integration of various call centers (Jordan Industries) and also for the total construction of a call center (Embers GmbH) which focused on home office. In 2006, Katharina Schneider became CEO of the MediaShop Group. She studied at the University of Vienna and holds an MBA.

Maja Umek


International Sales Director at Studio Moderna

Maja Umek is Slovenian and joined Studio Moderna straight from university in 1996 with a BA in Marketing. She worked her way up, gaining experience in the call center, as Product Manager, Director of the International team, Head Buyer and has recently changed position to lead Studio Moderna’s International Sales of their proprietary brands and products.

Maja has excellent industry knowledge and her expertise in working in multicultural environments is allowing her to successfully manage projects and business relationships throughout the world. Maja is serving her second term on the ERA Europe Board of Directors where she is Chairman of the Conference & Membership Committee.

Amanda Justice


Director Communication, ERA Europe / Editor of the ERA Europe News

Amanda is a freelance consultant with over twenty years experience in retail, direct sales and home shopping including over ten years in the European teleshopping industry. As SVP Merchandising Hardgoods at HSE24, she worked with many of the ERA member companies and knows the industry well. Before joining HSE24, Amanda spent several years as a consultant and held senior positions in international product management and marketing in the UK and Germany. She holds an Executive M.B.A. from Henley Business School and an M.A. from St. Andrews University.

John Chen


Vice President Marketing, ERA U.S.

John brings more than 8 years of association marketing and communications experience. He is responsible for marketing, communication, and publications efforts for ERA U.S. and also oversees the association’s educational content. Prior to joining ERA U.S., he served as the managing director for the public media business association. Chen graduated from California State University, Chico with a BS in Instructional Technology and BA in Communication Design.