The Electronic Retailing Association

Introducing the New ERA Europe Board of Directors

Newly elected board members:

Lars Buschbom, CEO Mango Media Sp.z.o.o., Poland

'Lars Buschbom joined Mango as CEO in December 2013, in order to turn around and re-position the company. This task was successfully completed in 2016. Lars has extensive experience in starting up, expanding, restructuring and repositioning companies. He has more than 20 years’ experience in all kind of retail channels and TIME industries across Europe. Lars holds a German MBA, a Diplom-Kaufmann, as well as the Diplôme Supérieur de Commerce from France.'

Andrew Malcher, Co-Founder and Executive Chairman, High Street TV, UK

Andrew Malcher is a successful entrepreneur who has founded and successfully sold a number of DRTV, retail and broadcast businesses. These include the American Shopping Network, The Golf Channel UK and JJB Sports TV. He has over 20 years’ experience in the DRTV industry, leading him to his current role as co-founder and Executive Chairman of High Street TV - a Global Multi Channel retailer innovating, sourcing and selling leading lifestyle brands. The Group owns five 24 hour shopping channels in the UK, operates across over 80 international territories and was recently recognised as one of the UK’s fastest growing companies in the Sunday Times Fast track awards.

Sylvie Mouradian, Head of Product Marketing, TELESHOPPING, TF1
Sylvie is currently Head of Product Marketing at Téléshopping, TF1, in France. Her career began in 1992 in the DRTV business, introducing Ktel Inc in France as the Managing Director of the French subsidiary. She then went on to hold various positions including retail developer, senior buyer and merchandiser, and experienced live shopping when she joined the 24 hour Belgian network in partnership with HSE24 where she was responsible for the Jewelry & Collectibles categories and Event Planning. She also joined the HSS team, working on the launch of their 24 hour home shopping channel.

Dr. Sergei Mazourik, Chairman of the Board, Sankom, Switzerland

Dr. Mazourik, MD, PhD is an abdominal and orthopaedic surgeon, with over 30 years of practical and R&D experience. He has more than 100 scientific publications and about 100 patents in different countries.

Dr. Mazourik is author of numerous books. His worldwide bestseller “Intuitive Nutrition. How to Get Guaranteed Weight Loss” was translated into 18 languages and successfully published and republished in many countries. Dr. Mazourik is also a Founder and General Director of World Health Nutrition Organization (WHNO) SA, Switzerland (

Re-elected board members:

  • Isabelle Fournier (2015 – 2017 Chairwoman of the Board)
  • Ken Daly (2015 – 2017 Treasurer)
  • Vera Nickel (2015 – 2017 Chairperson of Government Affairs Committee)
  • Dieter Schneider (2015 – 2017 Chairperson of Self Regulation Committee)
  • Maja Umek (2015 – 2017 Chairperson of Membership and Conference Committee)
  • Enric Calleja i Villaspasa (2015 - 2017 Director)
  • Nicola Gasperini (2015 - 2017 Director)

Departing board members:

  • David Martin, QVC UK
  • Rainer Sura, QVC Germany
  • Mike Wells, Zestify Media Ltd

The following officer positions will be elected by the 2017-2019 Board Members at the inaugural Board Meeting in June 2017:

  • Chairperson of the Board
  • Treasurer
  • Chairperson Government Affairs
  • Chairperson Self Regulation Committee
  • Chairperson Membership/Conference Committee