The Electronic Retailing Association

Preliminary Information on the new study: Home Shopping in Europe

The Multi-channel Home Shopping industry in Europe. Market Overview, Key Trends and Forecasts to 2022.

Berlin, 07.06.2017. The European Home Shopping market has adapted well to the many challenges of digitalisation and continues to show stable growth. Home Shopping companies (Live Shopping, Auction TV, Direct Response TV (DRTV) and their users and buyers on multiple channels, whether that be online, mobile, via Smart-TV or Social Media. Despite the strong competition in electronic retailing, Home Shopping remains very attractive to the users.

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