The Electronic Retailing Association

Home shopping selling excellently in Europe

Brand new ERA Europe Multi-Channel Home Shopping industry report published

Venice, Berlin, Brussels, June 21st, 2017. Home shopping is a market with stable growth throughout Europe. Providers of live TV shopping, direct response TV (DRTV) and auction TV have responded well to the challenges of digitisation and have developed into modern multi-channel providers. While selling products on TV used to be the core business of home shopping for many years, the Internet has now become an increasingly important sales channel.

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Press Release: ERA/Goldmedia study home shopping Europe, June 2017