The Electronic Retailing Association

News & Articles from ERA U.S.A

ERA U.S. Chair, Poonam Khubani (right) joined some of the industry's most prominent pitchmen at the event.

The Best Party is an ERA Party

By ER Staff

ERA took to the Windy City to host Network Chicago in conjunction with the International Home + Housewares Show.

Smart Marketers Test on Digital Video Before Taking on TV

By Peter Sengenberger

As marketers, we’ve been hammered about the virtues of digital for as long as digital has been around.


Get Smart

By Rick Petry

The internet of things took center stage at this year’s International Home + Housewares Show, as consumers and their homes become more connected.

Friday Forecast: Q3 Snapshot: 5 Things DRTV Advertisers Can Expect

By Rick Petry

Friday Forecasters identify trends that may have an impact on the third quarter DRTV media marketplace as well as trends likely to impact advertisers in the future.

Got Robocalls?

By Bill McClellan

Robocalls are more than just those pesky phone calls you get four maybe five times a day. Robocallers promise debt relief, student loan relief, medical bill relief, etc. The FTC receives around 500,000 do not call complaints per month and 60 percent of those complaints are about robocalls.

Highlights From the 2017 Government Affairs Fly-In

By Bill McClellan

Attendees at the 2017 Government Affairs Fly-In had the opportunity to personally meet with congressional and regulatory representatives to talk about the issues most important to our industry, actively participate in the legislative process, and gain insights on upcoming policy changes that could affect their business.


Smart Buy

By Eddie Wilders

As summer begins, the U.S. media market offers familiar, ad-friendly turf. Whether or not you are poised to take advantage of international opportunities, there are plenty of ways to produce a homegrown success.

2017 ERA D2C Convention

The 2017 ERA D2C Convention is the only experience that brings you face-to-face with today's leaders and innovators in direct response – marketers who blend traditional and digital media to tell compelling stories that drive sales. The ERA D2C Convention will take place from Oct. 2-5 at the Wynn Las Vegas Hotel. Register Today!


Submit Your Campaigns for the 2017 ERA Moxie Awards

The ERA Moxie Awards Program rewards the previous year's greatest direct response marketing campaigns. Spanning every aspect of the industry–television, radio, website and multi-channel–the Moxie program has more than two dozen categories from which to choose. Winners are announced and celebrated at the Moxie Awards Gala during the ERA D2C Convention. Submit Today!