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HSE24 Continues Its Growth Trajectory

E-commerce driving omnichannel retailer’s dynamic development

Ismaning, June 13, 2017

HSE24 is continuing its growth trajectory: in the 2016 financial year, the Group generated net sales of €754 million – representing a year-over-year increase of 6%, including double digit increases in the expansion markets of Italy and Russia. The home shopping company also significantly increased its EBITDA. The HSE24 Group currently has two million active customers, 5% more than in the previous year.

E-commerce as key growth driver

Thanks to a consistent omnichannel strategy, high growth rates were achieved in the individual DACH sales channels. The main contribution to growth in 2016 came from the e-commerce sales channel, which once again posted strong double digit sales increases to €164 million in DACH, accounting for more than a quarter of total sales. 36% of sales in e-commerce were generated with mobile applications and on the mobile website. This is equivalent to a 40% increase compared to the previous year. 59% of all new customers are gained online, with 39% coming via mobile devices. Overall, 37% of HSE24’s customers make purchases using the home shopping company’s online channels. The core TV business also remains strong. All three channel brands continued their positive development from the previous years.

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