The Electronic Retailing Association

Goldmedia Study 2017: The Multichannel Home Shopping Industry in Europe

Prof. Dr. Klaus Goldhammer presenting the study at the MCMS Congress 2017 during the Venice Conference.

According to the new ERA Europe 2017 market study which was carried out by Goldmedia, Home shopping is a market with stable growth throughout Europe. Providers of live TV shopping, direct response TV (DRTV) and auction TV have responded well to the challenges of digitisation and developed into modern multichannel providers.

While selling products on TV used to be the core business of home shopping over years, the Internet has become an increasingly important sales channel. Today, 23 percent of home shopping customers have been enticed by social media when they buy products.

New technologies such as smart devices and virtual reality are expected to influence the market in the future. 78 percent of home shopping users are interested in product presentation supported by VR technology.

Members of ERA Europe can download the whole study in the Members Only area of the website

Non-members can download a sample of the study here below and / or purchase the study, 160 pages, 76 figures, 134 tables, running text, in English, for €4,900 (excluding VAT) on the Goldmedia website:

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Download a sample of the study here.