The Electronic Retailing Association

Foreword to the ERA Europe News, Autumn Edition 2017

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Julian Oberndörfer, CEO, ERA Europe

Dear ERA Europe Members,

Welcome to our ERA Newsletter Autumn Edition.

As I write this, we still today feel overwhelmed by the terrible shooting that happened in Las Vegas just a few blocks away from the ERA U.S. D2C convention. We feel with the victims, their families and loved ones.

Nevertheless, life must go on, so in this edition you will find a review of the 2017 D2C event from the European perspective.

A real highlight of this newsletter is the interview with Sandi Cesko, Co-Founder of Studio Moderna, who was the winner of the 2017 Lifetime Achievement Award at the EMMAs in Venice.

We invite you to read the articles from three of our excellent 2017 MCMS speakers: Tina Osojnik writes on the importance of Intellectual Property, Maria Rua Aguete gives a detailed look at Virtual Reality and Dr. Emanuele Frontoni from the Università Politecnica delle Marche follows up on his Venice presentation with a look into the impact of Human Emotions & Behaviour on Omni-Channel Retailing.

There are the usual Committee Bulletins: Sabine Christmann informs you about the reworked Self-Regulation Process. By the way, the launch of the new Polish language customer website “Shopwithconfidence.eu” is expected shortly. Our Public Affairs Bulletin gives you all the relevant information regarding the latest Brussels developments.

You may have seen the first 'Save the Date for the Sevilla Conference: 19th - 21st June 2018' mailing. We are already working hard to 'beat the unbeatable'. During the conference, on Wednesday 20th June 2018, we will again host the EMMAs, (the ERA Europe Multi-channel Multi-screen Awards), for the third time. See details here on how to make your nominations. As in previous years, we will award in five categories - the Lifetime Achievement Award, Best Communication, Best Innovation, Best Consumer Orientation, and the Multi-Channel Champion, however, due to outstanding achievement, we created a new category to honour the ERA Europe Ambassador 2017. If you know of any outstanding products, services, or performances for the listed categories or any other achievements, please submit your nominations any time between now and the 2018 Membership Meeting in January. We will collect all proposals and submit the proposals to be decided by the membership.

Please remember to 'Save the Date' for the 2018 Annual Membership Meeting: January 24th - 26th 2018. The location is still being negotiated and will be disclosed as soon as possible.

So now please enjoy the latest edition of this newsletter. We are convinced that you will find interesting articles and even more inspiration. We would like to gratefully thank all our contributors to this newsletter.

Best regards,

Dr. Julian Oberndörfer

Chief Executive Officer/ Administrateur Delegués

Electronic Retailing Association Europe