The Electronic Retailing Association

Committee Bulletin: Self-Regulation 3Q17

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The ERA Europe's consumer seal of confidence guarantees the customer a high standard which is a USP for all ERA members.

ERA Internal News:

Outlook 4Q17: We are optimising our processes for a better and more efficient Self Regulation system.

In Venice in June 2017, the Self-Regulation Committee approved the further proposals of the Chief Executive Officer and the Self-Regulation Officer, and the board of directors agreed on streamlining the Self-Regulation procedures to make it easier for ERA’s members to use the seal. As announced in our last newsletter, we are currently reviewing the process and will implement a two-fold procedure:

Firstly, the application process of new members will be streamlined and the application form will be amended. Whereas in the past members had to send the signed Self-Regulation charter separately, new members will be able to sign to ERA’s Self-Regulation process by approving the standard terms on the application form.

Secondly, all new members will be able to download the Seal’s license agreement after the end of the trial period being entitled to use the Seal, subject to the terms and conditions of the License Agreement. There is no longer a burdensome bilateral exchange of agreements required. Given our overall goal of strengthening our Self-Regulation, ERA members might consider using the seal on all consumer communication and not –as it is today- only on their internet website.

Both the license agreement regarding the seal usage as well as the acceptance of the SR-procedure are not only mandatory but will be part of the general conditions of the association. Membership automatically implies acceptance of these conditions.

We expect the implementation of these measures for Q4/2017.

Sabine Christmann LL.M. (LSE)

ERA Europe's independent Self-Regulation Officer