The Electronic Retailing Association

Industry News C. & E. Europe: Launch of new innovative tv channel tvo in Poland

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New innovative tv channel - tvo and e-commerce platform tvo.pl launches now. Michał Cieśla and Olgierd Dobrzyński leading the project.

Warsaw, October 2nd 2017, a new national tv channel tvo and eCommerce shopping service – tvo – your video offers premiers for the first time in the Polish market. The platform is supported by a dedicated tv shopping channel - tvo, online shopping service on tvo.pl and social media channels. tvo will be distributed by cable and satellite operators. tvo channel as well as tvo.pl are owned by tvo Sp. z o.o. (former TV Okazje Sp. z o.o.) founded by Michał Cieśla in 2014.

Michał Cieśla is the Chairman of the Board of tvo Sp. z o.o. He is a former President of Mango Media. Cieśla has partnered with Olgierd Dobrzyński who is the former Head of Discovery Networks and Eurosport in Central and Eastern Europe and former board member of TVN Group. Dobrzyński is the Vice President of Business Development tvo Sp. z o.o.

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Michał Cieśla, The Chairman of the Board of tvo Sp. z o.o. and a former President of Mango Media

Michał Cieśla, The Chairman of the Board of tvo Sp. z o.o. said: tvo – the TV-and-online platform provide customers a high quality, interactive omni-channel experience. It is a marketplace for enjoyable shopping. Our customers will get opportunity to purchase an extensive range of products at any place and any time. To ensure the highest level of customer service we provide fast delivery, secure payments, resale offers, consumer friendly return policy and absolutely free of charge professional call center. We will be offering product presentations in high class video formats. Customer satisfaction is paramount to us. Our team of professionals in e-commerce and in electronic media worked hard for the past twelve months to ensure we are delivering a platform and customer service model that will satisfy our most demanding customers. The launch of this platform is the market changing step in Poland for online, home shopping and offers tremendous opportunities for our business partners.

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Olgierd Dobrzyński, The Vice President of the Board of tvo Sp. z o.o., formerly Head of Discovery Networks and Eurosport in Central and Eastern Europe and former board member of TVN Group.

Olgierd Dobrzyński, The Vice President of the Board of tvo Sp. z o.o. said:
With tvo, we’re going to develop the functionality of tvo and tvo.pl by giving our partners and producers place of effective sale. They will get the chance to present their products in video format across all tvo platforms. We are focused on our own brands strong development and our own video productions, which will be broadcasted on television, online, on social media and through a dedicated mobile application. We have created a modern and multimedia environment where our customers are able to make safe and convenient purchases or promote and sell their products.

Source: tvo press release