The Electronic Retailing Association

Public Affairs

The Electronic Retailing Association Europe is the association for the European Home Shopping Industry. ERA Europe is committed to promoting and protecting the common interests of the European Home Shopping Industry. As Europe ensures that key lawmakers and regulatory leaders are provided with the proper information to make educated and informed decisions. ERA Europe´s activities in Public Affairs aim first of all to monitor legislator activities in Brussels. Two filters are then...

Consumer Protection Program

To protect the consumers interest and to guarantee their rights is our mission to enhance consumer confidence in electronic retailing and home shopping. The consumer protection program was established to encourage fair, ethical and responsible marketing practices that promotes consumer confidence in electronic retailing. Our self-regulation charter must be signed and adhered to by all our members. The compliance of our members is monitored by an independent self-regulation officer. Only members in good standing are entitled to display the Shop with confidence seal (SEAL). Find out more about ERA Europe's self regulation program:

Protecting the Consumer

The ERA is committed to empowering and protecting the consumer. The Electronic Retailing Association represents the business needs of retailers who sell directly to the consumer through all forms of electronic media. As such, the Electronic Retailing Association encourages fair, ethical and responsible business practices that will promote consumer confidence in electronic retailing.

ERA takes its responsibility to act within the best interests of its customers very seriously. This is why we...

Shop with Confidence SEAL

Companies displaying the “shop with confidence” seal are certified members of ERA Europe. The seal cannot be used or purchased by any other company. Members acquire the rights to use the seal only if they fulfill the requirements of the Self Regulation programme.

As a customer you can trust our members displaying the seal because they are...

Self Regulation

ERA Europe believes that consumer confidence is key to the continued growth and success of the electronic retailing industry. In 2005 we therefore...