The Electronic Retailing Association

Industry News Austria: Mediashop takes over TelSell and has big plans!

Telsell_logo

MediaShop takes over TelSell and has big plans!

Press release TelSell

Dutch first hour teleshopping brand TelSell walks new paths. After almost 25 years the brand “TelSell” has been taken over by the highly experienced and internationally successful European market player MediaShop.

TelSell will be continued under the brand “TelSell – part of MediaShop”. Within the MediaShop Group TelSell will be incorporated via the newly formed MediaShop Benelux B.V.
Philipp Nachbaur, CEO of MediaShop Group is satisfied with the agreed asset deal and is looking forward to using mutual synergies and common strengths. “It is our aim to develop the Dutch market to another successful pillar within the MediaShop universe. TelSell´s well-established brand and its high customer reputation create a solid foundation for us to build on. By combining that with MediaShop´s innovative concepts, international orientation and advanced distribution system we will be able to offer our customers a wide range of new and exciting product innovations.”

About MediaShop:

MediaShop is one of the pioneers in the industry and revolutionized the international teleshopping market by turning an old-fashioned teleshopping company into an internationally successful and prestigious omnichannel company. Strong-selling infomercials on TV, online and at the POS generate an enormously high level of awareness, whereby “moving image” remains at the center of promotional activities. According to MediaShop´s company motto “Always something new” the executive board’s primary focus is on the development and distribution of innovative products that make everyday life easier and solve common problems. The company’s products are represented in over 40 countries worldwide.