The Electronic Retailing Association

News & Articles from ERA U.S.A

The Top 5 Visa Claims Resolution Questions — Answered!

By Monica Eaton-Cardone

Chargebacks really haven’t changed all that much over the years. The dispute process at the beginning of 2018 was largely the same as when chargebacks were first introduced more than four decades ago. However, that’s all about to change. Visa Claims Resolution, which goes live on April 13, 2018, brings the dispute process into the present day.

Enhancing Customer Engagement through Brand Ambassadors

By Steve Wachs

CITGO Petroleum Corporation has been an iconic American brand since 1910. Yet, although the company boasts a long history of providing a variety of services to consumers, like any forward-thinking company, CITGO wanted to make sure its brand identity had staying power.

Friday Forecast: The Bees in Her Bonnet — 5 Fast Takeaways from Avalanche Creative’s Queen Bee Ava Seavey

By Rick Petry

This is one of an occasional series featuring direct marketing leaders who will share five key insights they have learned from their career in marketing and advertising. This week, your Friday Forecaster met up with Ava Seavey, Queen Bee of Avalanche Creative Services, Inc., a cost-effective alternative to traditional Madison Avenue agencies that she founded in 2001.

[OPINION] Why Google Owes TV a Big Thank You

By Bill McCabe

Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second. And while Google deserves a ton of credit for its success and dominance, it may want to send out a few “Thank You” notes. A most worthy recipient, in my opinion, would be the television industry and its advertisers.

Cryptocurrency, Your Business and Your Customers

By Michael Alden

We have all heard it, “Bitcoin,” the first cryptocurrency created in late 2008, early 2009 by Satoshi Nakamoto. Many of us are still on the periphery and don’t understand Bitcoin or cryptocurrency. As marketers and direct response professionals, we try to stay on top of the latest trends and disruptive technology.

Friday Forecast: Mitt Happens – How a Disposable Wipe Went Viral and Cleaned Up

By Rick Petry

Just about everyone in advertising or marketing who isn’t already a marketer has dreamed of having that winning product that will allow them to reap the fruit of their expertise from the client side of the desk, as opposed to that of a vendor.

ERA Honors Marketers and Suppliers During Network Chicago 2018

By Vi Paynich

On March 11, the direct response marketing industry came out in droves to attend the Electronic Retailing Association’s annual Network Chicago on the ROOF of theWit Hotel. Guests had a bird’s eye view of the Windy City’s picturesque skyline, as they mingled over cocktails and hors d'oeuvres.

The Next Frontier for DR Industry Self-Regulation – Improved BBB Ratings?

By Bill McClellan

There is big buzz brewing in the industry. At the recent ERA Great Ideas Summit in Miami, we held an educational session entitled, “How to Improve Your Better Business Bureau Rating.” The panel was a hit. If you were not able to join us I have good news...

Mark Your Calendars for the 2018 ERA D2C Convention

The 2018 ERA D2C Convention is the only experience that brings you face-to-face with today's leaders and innovators in direct response – marketers who blend traditional and digital media to tell compelling stories that drive sales. The ERA D2C Convention will take place from Sept. 24-27 at the Wynn Las Vegas Hotel.