The Electronic Retailing Association

Industry News UK: HIGH STREET TV launch new mattress brand with unique Contour5 technology

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HighStreet TV have launched a new innovative and stylish bed-in-a-box sleep brand called Sleep Origins.

High Street TV has a strong track record in launching new and innovative products to the market, creating winning shows and category leaders.

Its latest venture is the launch of a new sleep brand to challenge the mattress market – called Sleep Origins, it is set to change the way we sleep.

Out-rivalling popular bed-in-a-box brands, Sleep Origins is confident its innovation and design expertise will prove to be a massive hit.

Sleep Origins is the first UK mattress in a box, with five vertical comfort zones that contour to the natural shape of the body Crafted in the UK and delivering a personalised 5-star sleep experience.

Sleep Origins has launched at a time when the UK mattress market is evolving from the traditional department store buying experience to the bed-in-a-box concept.

The patented Contour 5™ Technology ensures the correct spinal alignment, by contouring to the natural shape of your body.

The unique design of the Sleep Origins mattress distributes body weight evenly, relieving pressure-points and providing support where it’s needed.

Another key aspect of the mattress is the inclusion of FreshCell TM Technology, which keeps the mattress cool and ventilated and the award-winning micro pocket springs, ensure a refreshed and invigorating sleep.

Andrew Malcher, High Street TV Chairman, said: “From a timing point of view, this is a perfect opportunity to take advantage of awareness created by online ‘vacuum-packed’ mattress brands and bring this concept to a wider audience by tapping into our multi-channel business model.

Research shows that we spend about a third of our lives asleep and how well we sleep impacts how well we live the other two thirds so – as a lifestyle brand – we want to help customers get the restorative benefits that sleep provides. And that’s where the Sleep Origins mattress comes in!

What’s so special about our bed in a box? Sleep Origins is the first UK mattress in a box, with five vertical comfort zones that contour to the natural shape of the body.

It’s packed with new technology and innovation, is crafted from the finest and most luxurious materials, looks and feels fantastic, is hypoallergenic and provides ultimate comfort and support.

At a time when ‘British’ has never been more topical, we’re excited to have some genuine home-grown innovation. 

We truly believe in the power of sleep – like a good diet and regular exercise, it’s an essential ingredient for a healthy every day. Our vision is to refresh and invigorate, delivering the positive benefits of a 5-star sleep experience to all of our customers.”

The Sleep Origins brand and mattress is the culmination of many years of experience, pulling together people with award winning category insight, manufacturing expertise and brand creation. Working with established and premium spring supplier Harrison Spinks, the Sleep Origins mattress is a unique, quality mattress, available in a range of comfort depths and sizes from single to super king.

With a TV infomercial to drive awareness, Sleep Origins has also launched online and across social media. Throughout 2018, there will also be brand building awareness through PR as well as brand partnerships.

Sleep Origins are also delighted to have negotiated an exclusive 6-month distribution agreement with leading retailer Argos, who are the biggest seller of mattresses in the UK!

The Sleep Origins range is available to buy exclusively through Argos, online at highstreettv.com and through DRTV. Prices start from £199.99.

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About High Street TV

  • Sleep Origins has been launched by High Street TV, the UK’s most successful and longest running multi-channel DRTV channel.

  • High Street TV broadcasts over 3,000 hours per month across five dedicated TV channels. The brand’s successful product portfolio includes NutriBullet, the Pressure King Pro and the Maxi Climber - all category bestsellers.

  • High Street TV was established in 2008 and is based in Harrogate, North Yorkshire

  • Products are stocked in over 9,000 retail outlets, including Argos, John Lewis, Selfridges, all major supermarkets nationwide and other prestigious high street retailers.

  • High Street TV’s successful product portfolio includes NutriBullet – the biggest selling ‘As Seen on TV’ product in DRTV history. It trades with more than 35 leading blue chip UK retailers

  • High Street TV has been recognised as one of the UK’s fastest growing businesses by the prestigious Sunday Times’ Virgin Fast Track 100.

  • High Street TV has five dedicated 24-hour shopping channels across SKY (656, 658, 662 & 666) and Freesat (281) as well as advertising on over 50 digital TV channels in the UK & Ireland, including ITV, Channel Four and Five.

  • Other number one best-sellers from High Street TV include XHose - the world’s first original expandable hose, and Stompeez – the unique animated slipper for kids, amongst many more.