The Electronic Retailing Association

Industry News Germany: Stylingbox@HSE24 - The Omni-Channel Retailer starts Curated Shopping


According to a HSE24 press release dated 22nd February 2018 (translated for this article from the original German), HSE24 launched a new curated shopping service including advice on styling in early March 2018, with the intention of making the shopping experience at the Omni-Channel Retailer even more personal.

Customers can fill out a detailed questionnaire to create their individual style profile and on this basis, professional stylists will put together 2 different outfits for the customer.  The Styling boxes will be sent directly from HSE24's HQ in Ismaning, attractively packed and with a personal note from the stylist. There are no extra charges for this service and as normal, the customer has 4 weeks to decide whether to keep all pieces or just a selection.

In the press release, Jörg Simon, Exec. VP Omnichannel, Planning and Sales is quoted as saying that HSE will start this service as a test and, if well-accepted, the concept could be rolled out further to become a fixed part of the HSE24 portfolio.

About the HSE24 Group:

The HSE24 Group is an international omnichannel home shopping company. With its exclusive and varied product range, the digital retailer offers its customers an emotional shopping experience 24/7. The inspiring lifestyle range primarily comprises the segments fashion, jewelry, beauty and home & living. In Germany, Austria and Switzerland, the HSE24 Group operates through the channels HSE24, HSE24 Extra and HSE24 Trend. In Italy, it operates through HSE24 and in Russia through the channel Shopping Live. With its integrated interactive TV, online and mobile platforms, the HSE24 Group is te driver of innovation in modern home shopping. The HSE24 Group closed the 2016 financial year with net sales of €754 million and a strong increase in profit. The Group currently has a workforce of about 1,300, plus more than 3,000 employees operating at call centers and logistic partner companies. Since it was founded in 1995, HSE24 has remained on a sustainable growth path. The investment company Providence Equity Partners has been the majority shareholder since 2012. Ardian and

HSE24 Management also hold stakes in the company.

Press contact:
Fiona Lorenz
Phone: +49(89) 96060 6310