The Electronic Retailing Association

Newsletter Contributors

A big thank you to all the further contributors to this issue of the ERA Europe News!

Dr. Julian Oberndörfer


CEO, ERA Europe

Dr. Julian Oberndörfer was appointed CEO, ERA Europe in 2013 and runs his own law firm near Munich.

Previously, Julian worked for the German live shopping channel Home Shopping Europe (HSE24) where he held several management positions including Head of Country Management for Austria and Switzerland and VP Media Law, Media Politics and Distribution (MMD). He also worked as a lawyer and for the Deutsche Bank. Additionally, he has held several leading positions in associations and is author of media law literature.

Maja Umek


International Sales Director at Studio Moderna

Maja Umek is Slovenian and joined Studio Moderna straight from university in 1996 with a BA in Marketing. She worked her way up, gaining experience in the call center, as Product Manager, Director of the International team, Head Buyer and has recently changed position to lead Studio Moderna’s International Sales of their proprietary brands and products.

Maja has excellent industry knowledge and her expertise in working in multicultural environments is allowing her to successfully manage projects and business relationships throughout the world. Maja is the newly elected Chairwoman of ERA Europe and will hold the position until 2019.

Ken Daly


CEO, JML, the innovative consumer product group with global sales through retail distribution, ecommerce and TV home shopping.

Ken joined an embryonic JML in 1994, initially in a sales role, following a background in electronic engineering. Ken then held a variety of positions helping to lead the company’s expansion, becoming CEO in 2012. JML now employs nearly 250 people in the UK & Ireland and has distribution partners in over 70 international markets.

Budd Margolis


London based consulting expert for global TV shopping & eCommerce.

Budd Margolis started his TV shopping career with QVC UK.  He has been working in the field of global TV shopping & eCommerce for some 25 years and has worked in over 50 countries.  He is now an associate with Best Flow Factory Retail of Copenhagen, Sofia, Dubai & London which is a group of digital and broadcast retail specialist who plan, specify, build companies and improve sales for existing companies.

Amanda Justice


Director Communication, ERA Europe / Editor of the ERA Europe News

Amanda has over twenty years experience in retail, direct sales and home shopping and ten years consulting. As SVP Merchandising Hardgoods at HSE24 (2009 - 2014), she worked with many of the ERA member companies and knows the industry well. Before joining HSE24 in 2003, Amanda worked as a consultant and held senior positions in international product management at Avon Cosmetics, based in the UK and Germany. She holds an Executive M.B.A. from Henley Business School and an M.A. from St. Andrews University.

Sabine Christmann, LL.M., Lawyer


ERA Self Regulation Officer

Sabine Christmann has over fifteen years of professional experience in international companies in the media- and platform industries. She is a fully qualified lawyer and holds a Master of Laws (LL.M.) of the London School of Economics and Political Science (LSE).

For more than 10 years, Sabine Christmann had been in charge of the “Regulatory & Public Policy” department at pay-TV provider Sky. Since 2015, she provides legal services including consultancy on distribution strategies and regulation.

Astrid van der Staaij


Moderator and Host of the 2017 and 2018 EMMA Awards

Astrid van der Staaij studied Law and German (LL.B) at Cardiff University and obtained her masters (LL.M) from the University of Munich. However the legal profession was not for her so in 1997 she embarked on a career in television becoming one of Germany’s first home shopping hosts. Twenty years later, she is still happily working for Home Shopping Europe Germany.

In the last 20 years, Astrid has also been an expert and brand ambassador for a shapewear range, has done classic television hosting, has hosted and presented at trade fairs, company galas and internal events.

Sandra Weiser


Conference Director, ERA Europe

Sandra first took part in the organisation of the ERA Europe annual conference in Vienna, 2014. In 2015 she was appointed Conference Director for the Barcelona Conference, also successfully organising the second Barcelona Conference in 2016, Venice 2017 and Seville 2018. Sandra has her own event management company, Corde Concepts and will also organise the 2019 Budapest Conference.