The Electronic Retailing Association

Industry News UK: JML & Tristar partner to launch ‘Phoenix Gold Free Flight’

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MEDIA RELEASE, June 2018

JML & Tristar partner to launch ‘Phoenix Gold Free Flight’

JML is renowned for developing its own innovative product brands and producing its own promotional video films which are used via the company’s screens in retail stores backed by 30s TV spots. In recent years London based JML has had huge success with its Phoenix Gold steam iron which it has marketed with both infomercials and retail TV advertising. The product was launched in 2015 and became the number 1 selling iron (by value) in the UK.

This year JML has partnered with Tristar to launch a new product in JML’s steam iron range; Phoenix Gold Free Flight.

This year JML has partnered with Tristar, one of the biggest US DRTV and ‘as seen on TV’ companies, to launch a new product in JML’s steam iron range; Phoenix Gold Free Flight (PGFF). PGFF is a cordless version of the original product with functionality and design features far superior to conventional cordless steam irons. Tristar filmed and produced a 30 minute infomercial in their New Jersey studios to demonstrate the PGFF’s first class features and benefits. Tristar have product rights in the USA and Canada whilst JML will be marketing PGFF throughout the rest of the world.

Commenting on the partnership, Tristar’s Denise Kovac said ‘this is a great collaboration with JML who are constantly developing new products that sell exceptionally well in the UK. We believe that together we can make these items huge in the global market.’

JML’s Ken Daly said ‘We have long admired Tristar who make some of the very best infomercials in the world. Over the past couple of years we have developed a great relationship with their team and we’re very excited to be working with such a successful US business.’