The Electronic Retailing Association

2018 EMMA Award Winners

The 2018 EMMA Award ceremony was the highlight of the Multi-Channel Home Shopping Conference in Seville, Spain, honouring companies, products and individuals who have demonstrated excellence and/or been instrumental in the growth of the industry. The ERA Europe 2018 EMMA Award winners are:

Katharina Schneider, CEO MediaShop, at the press wall holding her EMMA Award for Business Personality of the year 2018.

Business Personality of the year 2018

The jury awarded the EMMA for Business Personality of the year 2018 to Katharina Schneider, CEO MediaShop. Thanks to her clear vision, MediaShop today is an internationally successful group of companies in 7 locations and ca. 300 employees, selling innovative products in over 40 countries via an omni-channel sales structure. In 2018, Katharina became one of the team of investors on the Austrian Start-Up show '2 Minuten 2 Millionen' thereby giving MediaShop a face and positively enhancing the company image.

Paolo Iacono, CEO, and Björn Behlau, CMO, accepted the EMMA award for Multi-Channel Champion on behalf of HSE24 Italy

Multi-Channel Champion 2018

The EMMA in the category Multi-Channel Champion was awarded to HSE24 Italy for excellent customer communication across multiple sales channels and the use of innovative communication and content to create an incredible customer experience. Accepting the award on behalf of HSE Italy was Paolo Iacono, CEO HSE Italy and Björn Behlau, CMO HSE24 Italy.

HSE24 Italy broadcasts 17 hours of shopping every day, 365 days a year, has 15,000 products on its e-commerce website, keeps in touch with customers daily via sms and newsletters and additionally masters the art of social media with engaging content on facebook, twitter, and Instagram as well as youtube. They also offer curated shopping and work with a huge group of influencers.

Ralf Dümmel on stage receiving the EMMA Award for Best New Business Model.

Best New Business Model 2018

The EMMA in the category Best New Business Model was awarded to Ralf Dümmel and his company DS Produkte for his integrated business concept which demonstrated both great understanding of the potential of the German Start-Up show Höhle der Löwen (The Lion's Den) as well as achieving impressive results by utilising all communication media and distribution forms.

The jury was particularly impressed by the way that the show 'Höhle der Löwen' was not only used to transfer customers to QVC, but also by the coordination of the campaigns in the daily newspapers, e-commerce und printed material as well as prominent product placement and presence in retail stores.

The team from Studio Moderna on stage accepting the award for Best Communication.

Best Communication 2018

The 2018 EMMA in the category Best Communication was awarded to Studio Moderna for its integrated, multi-channel, 360° birthday campaign “Every day is a gift after a good night's sleep” celebrating 15 years of Dormeo. Accepting the award on behalf of Studio Moderna was Maja Umek and her team.

The overall multi-channel communication campaign was planned for a year and developed an emotionally powerful story that is internationally understandable, attractive and memorable. Outstanding was the alignment of 7 communication channels in all 20 countries in Central & Eastern Europe where Studio Moderna is present.

Katharina Schneider, CEO, and Mani Morshedzadeh, Sales Director, MediaShop, at the press wall after winning the EMMA for Best Innovation.

Best Innovation 2018

The 2018 EMMA in the category Best Innovation was awarded to the Livington Prime vacuum cleaner from MediaShop. This award honours innovation and excellence in the development, marketing and launch of outstanding products for the Multi-Channel Home Shopping Industry. The Livington Prime is the lightest battery driven vacuum cleaner on the market with amazing suction power and the ability to reach easily underneath low furniture thanks to its jointed tube as well as being light enough to be used above the head. Accepting the award on behalf of MediaShop was Katharina Schneider, CEO and Mani Morshedzadeh, Sales Director.