The Electronic Retailing Association

Industry News Poland: TVO Sp. z o.o. announce merger with Cyfrowy Polsat Group


Dear Partners,

we are pleased to announce that on May 29th, 2018 Cyfrowy Polsat Trade Marks Sp. z o.o. the subsidiary of Cyfrowy Polsat S.A. and WBN Holding Limited, with Mr Zygmunt Solorz-Żak as a majority stake holder, has acquired a total of 51% of shares in the TVO Sp. z o. o. The remaining shares belong to Pure Medias Corporations Ltd controlled by Mr Michał Cieśla.

Cyfrowy Polsat Group (CPG) is one of the largest suppliers of integrated multimedia services in Poland with 5.74 million subscribers and 13.8 million of integrated services sold. CPG is the number one player on the Pay TV market and one of the leading telecom operators in Poland. CPG also ranks among leading private broadcasters in terms of audience shares and advertising market shares.

Please find more detailed information about Cyfrowy Polsat Group in the enclosed presentation.

This strategic decision will allow TVO Sp. z o.o. to achieve ambitious business goals, including gaining a significant position on the teleshopping and e-commerce services market in Poland and on selected European markets. Becoming a part of the Cyfrowy Polsat Group will give us vast opportunities of displaying product offer on the TV channels of the Group, including the Polsat channel with reach to 90% of Polish households.

In the context of cooperation with suppliers, the merger will result in increased purchasing power and the availability of media with a significant scope for presenting TVO products. This transaction constitutes additional image support for TVO and will help to set up strategic alliances with number of selected distributors.

With best regards,

Michał Cieśla, CEO and TVO Team