The Electronic Retailing Association

2018 EMMA Awards: Message from Astrid van der Staaij, the lady in red

Astrid stepped onto the stage in Seville to host the EMMA awards for the 2nd time.

The first time Julian (Oberndörfer) asked me to host the EMMA awards (last year in Venice) I was absolutely thrilled and immediately said yes.

I’ve been working for Home Shopping Europe Germany as a host since 1997 and it was my first opportunity to meet up with so many others who work in our industry.

Last year’s event was great and I didn’t think it could get any better…but it did ;o)

The location this year was fantastic  and I loved the whole setting outside with everyone seated for dinner.

Astrid and Julian created a fantastic atmosphere on stage!

The atmosphere and energy amongst the participants from all the different nations was terrific and I noticed that the interaction was even more than last year. People were buzzing with all sorts of new ideas and concepts, exchanging information, making new deals and generally having a great time.

Even though there was a lot of business talk going on during the evening, everything and everyone was totally relaxed and in a good mood. This made it even more fun to host the ceremony itself.

Astrid, the lady in red, at the press wall with some of her international colleagues from HSE24.

I have been lucky and privileged to have hosted many top events  in the last 20 years, but I have to admit…hosting the EMMAs is a highlight. Why? The people who attend! Innovative, creative, hard-working, dedicated, fun to be with men and women who are passionate about what they do…but who haven’t forgotten how to party!!

Congratulations to everyone who was involved in the organization and thank you for letting me be a part of it again. I had a terrific time!!