The Electronic Retailing Association

The ERA Europe Newsletter

The ERA Europe News Autumn Edition 2018 is now available

Don't miss the Review from the PDMI Las Vegas Summit and the exclusive interview with Ralf Dümmel, Managing Partner of DS Produkte, one of the 'Lions' on 'The Lion's Den' ('Die Höhle der Löwen') in Germany and Winner of the 2018 EMMA Award for Best New Business Model. There are also two excellent Insight Articles by Speakers from the 2018 MCMS Congress as well as a useful perspective on the TV shopping industry.

The experts who have written for this edition include: Mattias Bråhammar, whose first in a series of 3 articles '3 Fundamentals to Success in Digital Commerce' discusses how each channel or touchpoint has its unique communication language, and how to meet customer expectations in each channel by delivering content in line with the correct language style. Kanaway Yusingco has written a fascinating article about the potential use of Blockchain in the retail and luxury goods industry, including its possible relevance for fighting counterfeit goods, and Budd Margolis talks about the essential qualities required to succeed in the TV Shopping Industry giving global examples.

Other newsletter features include information about ERA Europe taking part in the MEDIENTAGE MÜNCHEN with a MCMS special panel of experts, news about the upcoming Annual Membership Meeting in Munich and the Annual Conference in Budapest, industry news from Studio Moderna and there are also the regular bulletins from the Self-regulation and Public Affairs committees.

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If you have any comments or would like to submit news or articles, we would be delighted to hear from you.

Best regards,
The ERA Europe News Team