The Electronic Retailing Association

Industry News France: Qurate Retail Group ceased operations of QVC France effective March 13th, 2019

Qurate Retail Group announced that they would cease operations of its QVC television network and digital platforms in France, effective March 13, 2019 at 2 p.m. local time.

Aidan O'Meara, President Qurate Retail Group International was quoted as saying: "The decision to halt our QVC France operation was carefully considered, as QVC France had underperformed against financial and operational expectations, in large part due to unique in-market structural challenges and market dynamics that evolved in the years following the launch of the operation. We determined that these challenges were impacting our ability to develop our business in the manner we expected."

Qurate explained its decision by saying that as a result QVC will be able to better allocate its annual investment in France into other markets to drive sustainable organic growth. It was further explained that many corporate functions within QVC are shared across the European markets, and the company believes that this action will allow the teams to better focus on other existing markets.

It was reported that about 154 employees were affected by the closure.

Read the full news release here: