The Electronic Retailing Association

Industry News MENA: CitrussTV article, 'Pioneering TV Shopping in MENA', in BroadcastPro

To read the CitrussTV article which contains a lot of interesting operative details as well as statistics and facts about the company and the challenges of doing business in the MENA region, please scroll to pages 18 - 23 in the January edition of 'BroadcastPro Middle East' below

Overview: Despite the entry of rival brands such as ellay.com, in 2018, CitrussTV experienced ca. 40% YOY growth vs. 2017 (for the 5 Gulf states of KSA, UAE, Bahrain, Oman and Kuwait.) According to the article 80% of sales come from Saudi Arabia.

The 2017 investment by China's Shark Shopping who acquired 51%, saw CitrussTV invest in an integrated production studio and headquarters. Apparently Chinese expertise is already making its mark and buyers benefit from access to exclusive products from Shark's inventory.

Shark Shopping, one of the top homeshopping platforms in China, is a new member of ERA Europe. See Jason Kong's Interview with ERA Europe here.