The Electronic Retailing Association

Industry News U.S.: Church & Dwight buy the Flawless and Finishing Touch brand from Ideavillage Products Corp. in a deal valued at up to $900 million

On March 28th 2019, Church & Dwight Co. announced a deal to buy the Flawless and Finishing Touch hair removal products brands from Ideavillage Products Corp. in a deal valued at up to $900 million. Under the terms of the deal, Church & Dwight will pay $475 million in cash and an additional "earn-out" payment of up to $425 million based on 12-month net sales targets. The deal is expected to close in the second quarter of 2019.

Flawless is reported to have had sales of $180 million in 2018, and is ranked as the top women's electric hair removal brand in the U.S.

Ideavillage is led by Founder and CEO, Andy Khubani

Read the latest full report here:

https://www.homeworldbusiness.com/church-dwight-bets-big-on-growth-of-flawless-brand/