The Electronic Retailing Association

Industry News Middle East: Global Home Shopping (GHS), Beijing, China, Acquire 51% of Citruss TV, Dubai, U.A.E.

The impressive 'Prosperity in Unity' signing ceremony in the Sofitel Palm Resort, Dubai.

by Julian Oberndörfer

On September 20th 2017, GHS, (Global Home Shopping), China's third largest TV Home Shopping channel based in Bejing, acquired 51% of the stakes in Citruss TV, Dubai, U.A.E.

In the Sofitel Palm Resort, Dubai, all involved parties celebrated the joint venture with a very festive and impressive signing ceremony.

Jason Kong, GHS, explaining the strategic interest in Citruss TV to further develop GHS.

In his very interesting and more than impressive speech, Jason Kong explained the strategic interest in Citruss TV to further develop GHS: Citruss TV is a central hub which will enable GHS to reach more than 300 million consumers in the Middle East and Africa.

Furthermore GHS considers this deal to be part of the Chinese government's "One Belt and One Route" initiative: a development strategy to improve China's trade and economy.

GHS has chosen the shark to represent their company philosophy.

GHS has chosen the shark to represent their company philosophy. Jason Kong stated that “the team of Citruss TV is full of shark spirit. They have dreams, persistence, are constantly learning and move fast”

Citruss TV will face new competition next summer when HSE24 & MBC launch their TV shopping channel.

ERA Europe had the honour to be present, as the representative of the European Multi Channel Home Shopping Industry, to congratulate GHS and Citruss TV on their joint venture and wishes it a prosperous and successful future.

Julian Oberndörfer, CEO ERA Europe, congratulates GHS and Citruss TV on their joint venture in Dubai.

Citruss TV and its founders have been well known for many years in our industry, but at our 2017 Venice conference, we were more than happy to have found in GHS new friends and family members of our industry who prove to be dynamic and to have strategic vision.

If you would like to learn more details, please read this excellent article:


Headquartered in Beijing, Global Home Shopping (GHS) is one of the leading full-media retail platforms in China. While TV shopping and e-commerce are the core of the retail business, it also carries out wholesale trade, manufacturing, cultural media and other businesses through its various subsidiaries. Through its nationwide TV shopping channels, state-of-the-art online and mobile shopping platforms, GHS provides high-quality products that are carefully selected from all over the world and creates an ideal life experience for hundreds of millions of families in China. GHS has more than 1,300 employees and has achieved more than $320 million in sales in 2016.

GHS is an affiliate of China Radio International, and is a member of China Home Shopping Alliance and of the China Electronic Chamber of Commerce.

ABOUT citrussTV

citrussTV was founded in 2005 and is the Arab world’s first dedicated home shopping TV channel and the premier full-media retail destination in the Middle East and North Africa (MENA). As the true home of omni-channel retailing, citrussTV offers a wide range of quality products including home & kitchen, beauty, fashion and jewelry. It serves more than 400,000 customers and reaches more than 300 million consumers across the MENA region. With a strong focus on technology, citrussTV has created multi-platform channels covering tvCommerce, eCommerce, mCommerce and social media in a commitment to offer seamless shopping across the region. Based in Dubai, UAE, citrussTV is broadcast 24/7 via satellite (NileSat/ArabSat) and other cable networks (du/Etisalat/OSN/Mobily /STC).