The Electronic Retailing Association

News & Articles from ERA U.S.A

The Third Era of TV is Here – and Everywhere

By Rick Petry

A recent article in Barron’s titled “TV’s Sports Problem” contained this startling forecast: By 2020, Google and YouTube parent Alphabet, along with Facebook and Amazon, could have a combined $100 billion in free cash flow, compared to just $30 billion for broadcasters ABC, BS, NBC, and Fox.

http://www.nxtbook.com/ygsreprints/ERA/g86995_era_novdec2017/index.php#/10

Truth in Advertising Is Everyone’s Business

By Lesley Fair

According to the Mad Men stereotype, you can spot an old-school agency executive by the tailored wardrobe and expense-account lunch. A lot has changed in the advertising game, but two truths remain.

http://www.nxtbook.com/ygsreprints/ERA/g86995_era_novdec2017/index.php#/12

Friday Forecast: Which is More Effective at Pumping Up Marketplace Sales: Amazon Advertising or TV?

By Rick Petry

The power and dominance of the Amazon marketplace continues to build unabated. According to a survey of 2,000 consumers by BloomReach conducted last year, 55 percent of users begin their product search on the e-commerce website, up 11 percent from the previous year.

http://blog.retailing.org/friday-forecast-which-is-more-effective-at-pumping-up-marketplace-sales-amazon-advertising-or-tv

Friday Forecast: Newman's Own: 5 Fast Takeaways from NEWTHYNK's Geraldine Newman

By Rick Petry

This week your Friday Forecaster spoke with Geraldine Newman, CEO & Creative Director of NEWTHYNK/Geraldine Newman Communications, a New York based creative agency that blends branding and selling for Fortune 1000 companies as well as entrepreneurs and start-ups.

http://blog.retailing.org/friday-forecast-newmans-own-5-fast-takeaways-from-newthynks-geraldine-newman

Direct Response Congressional Champion Retiring – What’s Next For Online Sales Tax?

By Bill McClellan

Congressman Bob Goodlatte (R-VA) has been a longtime industry friend on a number of issues important to direct response companies. Since 2013, he has served as the chairman of the House Judiciary Committee.

http://blog.retailing.org/direct-response-congressional-champion-retiring-whats-next-for-online-sales-tax

Why Should Direct Response Marketers Care About the CBBB?

By Bill McClellan

For over a century, the Council of Better Business Bureaus (CBBB) has helped people find businesses, brands, and charities that they can trust. That’s a big idea with a lot of moving parts.

http://blog.retailing.org/why-should-direct-response-marketers-care-about-the-cbbb

Equifax – The Continued Fallout

By Srii Srinivasan

There is no way to overstate how bad the Equifax breach was. Even though it was announced during the same month as mega-breaches from SEC and Deloitte, this one stands out.

http://blog.retailing.org/equifax-the-continued-fallout

How MuteSix is Making Direct Response Ads Work at Scale on Facebook

By Greg Gillman

Making direct response ads work on Facebook is hard. Making them work at scale is even harder. But like anything worth having, nothing comes easy.

http://blog.retailing.org/how-mutesix-is-making-direct-response-ads-work-at-scale-on-facebook

Mark Your Calendars for The Great Ideas Summit 2018

Great people, great products, great parties and great education all await you at ERA's mid-winter event, The Great Ideas Summit. More than 600 direct response decision makers will attend to mingle, collaborate, and partner with other industry leaders. And this year, we’re headed back to Miami to host GIS 2018 at the beautiful Eden Roc Miami Beach Hotel! Stay up to date with the latest information on our website at:

http://www.retailing.org/greatideas/.